What is it about?
How small businesses in developing countries are embracing social media to situate themselves better for the future.
Featured Image
Why is it important?
Increase our understanding on how small business in developing countries are embracing social media and recommendations on how they can enhance their experience.
Perspectives
It is hoped that this research will not only have theoretical relevance but practical relevance as well.
Joshua Ndiege
United States International University
Read the Original
This page is a summary of: Social media technology for the strategic positioning of small and medium-sized enterprises: Empirical evidence from Kenya, The Electronic Journal of Information Systems in Developing Countries, January 2019, Wiley,
DOI: 10.1002/isd2.12069.
You can read the full text:
Contributors
The following have contributed to this page
