What is it about?

ROY G. BIV is a book about the colors we see all around us. It's a crash course on the history of color and describes the discovery and creation of different colors as well as the different meanings and associations colors have in different cultures.

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Why is it important?

Colors affects us psychologically, physically and physiologically. Learn little known facts about color as described in this surprising book.

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This page is a summary of: ROY G. BIV: An Exceedingly Surprising Book about Color. By JudeStewart, New York, Bloomsbury, 2013, ISBN 978-1-60819-613-5, 154 pp. Hardcover, $22, Color Research & Application, June 2014, Wiley,
DOI: 10.1002/col.21903.
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