Influence of contextual information and past prices on the willingness to pay and expected quality evaluations

Mauricio A. Valle, Jaime F. Lavin, Nicolas S. Magner, Cristian E. Geldes
  • Journal of Consumer Behaviour, January 2016, Wiley
  • DOI: 10.1002/cb.1604

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The following have contributed to this page: Professor Mauricio A. Valle