What is it about?

Study based on survey results from companies in seven European countries demonstrates that the intensity of market pressure can make a significant difference in environmentally friendly action adoption. The study finds that the scope of corporate environmental action aligns with how much pressure is applied.

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Why is it important?

Witnessing global political impotence in climate change mitigation the study explores whether market pressures can bring about climate change mitigation strategies adoption. The study shows that companies respond to intense market pressure and leads companies to incorporate environmental considerations into every top-level strategic decision, including decisions on new product development, R&D investments, technology development (seeking the best available technology to cut emissions) and the design of processes. These strategic decisions, the study shows, lead to significant results in terms of reducing GHGs and other negative impacts on the environment.

Perspectives

The study shows that customers, with their economic choices, are very important catalyst in triggering desired corporate behaviour. Together we can make a change!

Professor Simon Cadez
University of Ljubljana

Read the Original

This page is a summary of: Stakeholder pressures and corporate climate change mitigation strategies, Business Strategy and the Environment, May 2018, Wiley,
DOI: 10.1002/bse.2070.
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