Coordination of Winegrape Supply Chains in Emerging Markets

What is it about?

Wineries in emerging regions face different challenges procuring adequate supplies of grapes than in well-established regions. For example, certain types of grapes grow better in certain regions. Until now, little was known about grape procurement in emerging wine regions, and the limited work on the topic in emerging regions was unable to replicate findings that difficulty in assessing grape quality influences procurement decisions in established wine regions.

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Why is it important?

For policymakers and industry associations hoping to nurture rural economic growth through tourism associated with these emerging wine regions, it is important to know that quality issues indeed matter, but not necessarily in the same ways as in traditional wine regions.

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