Publication not explained
This publication has not yet been explained in plain language by the author(s). However, you can still read the publication.
If you are one of the authors, claim this publication so you can create a plain language summary to help more people find, understand and use it.
Featured Image
Read the Original
This page is a summary of: Using information overload or decreasing marginal responsiveness to determine “how many catalogs are too many?”: It really makes a difference—reply to Ganzach and Or, Journal of Direct Marketing, January 1996, Wiley,
DOI: 10.1002/(sici)1522-7138(199621)10:23.3.co;2-b.
You can read the full text:
Contributors
The following have contributed to this page
