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http://dx.doi.org/10.1002/(sici)1520-6793(200007)17:7<587::aid-mar2>3.0.co;2-3
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The role of preconsumption affect in postpurchase evaluation of services
- Anna Mattila, Jochen Wirtz
- Psychology and Marketing, July 2000, Wiley
- DOI: 10.1002/(sici)1520-6793(200007)17:7<587::aid-mar2>3.0.co;2-3
