The following have contributed to this page: Dr Jonathan Haughton
The use of frontier estimation in direct marketingThanks are due to Paul Jones for research assistance.
- Dominique Haughton, Jonathan Haughton, Alison Kelly-Hawke, Tim Moriarty
- Journal of Interactive Marketing, January 2000, Elsevier
- DOI: 10.1002/(sici)1520-6653(200021)14:2<33::aid-dir3>3.3.co;2-c