The use of frontier estimation in direct marketing

  • Dominique Haughton, Jonathan Haughton, Alison Kelly-Hawke, Tim Moriarty
  • Journal of Interactive Marketing, January 2000, Elsevier
  • DOI: 10.1002/(sici)1520-6653(200021)14:2<33::aid-dir3>3.0.co;2-l

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http://dx.doi.org/10.1002/(sici)1520-6653(200021)14:2<33::aid-dir3>3.0.co;2-l

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