COST, VALUE AND FOREIGN MARKET ENTRY MODE: THE TRANSACTION AND THE FIRM

ANOOP MADHOK
  • Strategic Management Journal, January 1997, Wiley
  • DOI: 10.1002/(sici)1097-0266(199701)18:1<39::aid-smj841>3.3.co;2-a

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http://dx.doi.org/10.1002/(sici)1097-0266(199701)18:1<39::aid-smj841>3.3.co;2-a

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