What is it about?
This study explores the altruistic and egoistic reasons why celebrities choose to support fundraising charities.
Why is it important?
The study is unique due to the large population of celebrities who took part. The findings will assist all non profit organisations looking to work with celebrated individuals and anyone with an interested in celebrity endorsement and advocacy.
The following have contributed to this page: Mr Sean P Kelly and Dr Tracey M Coule
In partnership with: