Beyond the Usefulness of Branded Applications: Insights from Consumer-Brand Engagement and Self-construal Perspectives

  • BEYOND THE USEFULNESS OF BRANDED APPLICATIONS
  • Yu-Hui Fang
  • Psychology and Marketing, December 2016, Wiley
  • DOI: 10.1002/mar.20972

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http://dx.doi.org/10.1002/mar.20972

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