Task-Relationship-Self: A Framework for Understanding Service Encounter Behaviors

Graham L. Bradley, Beverley A. Sparks, Dieter Zapf, Janet R. McColl-Kennedy, Nerina L. Jimmieson
  • Psychology and Marketing, April 2013, Wiley
  • DOI: 10.1002/mar.20624

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http://dx.doi.org/10.1002/mar.20624

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