What is it about?

This article explores what social media promotion can bring to medical literature and discusses how new performance metrics are being developed to measure this effect. In the field of inherited metabolic disease, where many clinicians do not engage with social media, these metrics align poorly with traditional measures such as article citations. Despite these limitations, altmetrics can hi-light breakout papers that appeal to a wider audience and journals would do well to recognise that.

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Why is it important?

Social Media engagement can provide cheap, rapid promotion of a journal supporting the dissemination of new information alongside peer review and policy change. However, a critical mass of engagement is required to make this effective.

Perspectives

As the social media editor for the journal, publishing work on the role of social media and twitter in particular in the printed journal may spread the message beyond the internet echo chamber.

Dr James Nurse
University of Southampton

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This page is a summary of: Social media, alternative metrics and inborn errors of metabolism, Journal of Inherited Metabolic Disease, April 2020, Wiley, DOI: 10.1002/jimd.12239.
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