What is it about?
E-commerce is a growing innovation. Over the years, the adoption and use of e‐commerce have expanded widely in different organisations across the world, influenced by its potential benefits. Conversely, in spite of the benefits that have been commonly and widely reported, there are minimal adoption and use of e‐commerce by South African businesses, specifically, in the retail sector. The causes to the limited adoption of e‐commerce in South Africa are not known. This empirical study therefore investigates the factors that influence and affect the adoption and use of e‐commerce in the mainstream retail grocery sector in South Africa. A retail organisation was selected and used as a case in the study.
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Why is it important?
The benefit of this study for the business domain is that it will enable managers, business and IT personnel to make informed decisions in the deployment of e-commerce with the organisation. The practical application of the framework will create awareness among managers, business and IT personnel on the importance of the factors which influence the adoption and use of e-commerce in the mainstream retail grocery sector in South Africa.
Perspectives
Based on the limitations of this study,I hope its a stepping stone for further studies to make use of other social-technical theories can be applied to cover the gaps which ANT could not address to help gain a deeper understanding of the different rules and regulations that exist in the use of e-commerce, understanding how different actors interact with the rules, regulations and technologies.
Olufemi Johnson
Cape Peninsula University of Technology
Read the Original
This page is a summary of: Framework for the adoption of e‐commerce: A case of South African retail grocery sector, The Electronic Journal of Information Systems in Developing Countries, May 2019, Wiley,
DOI: 10.1002/isd2.12095.
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