What is it about?
Pulse survey are becoming more popular in business; however, most of the use is very simple - focusing on creating "baby" versions of organizational large, annual or every other year surveys. In this article I introduce the reader to a model for using the technology of pulse surveys to transform the process. Instead of using technology to simply mirror what we already do in a condensed manner, this article shows the reader how to get more value out of ongoing, frequent and strategic communications with employees. This model has been proven with high return on investment in organizations around the world.
Why is it important?
Leaders today are wasting money by not getting full value out of their survey work. Most surveys are a backwards-looking exercise; they are not used to influence or to abstract trend and predictive data that can enhance decision making. Taking surveys to the next level by thinking differently and using the model presented in this article can help any organization or researcher.
The following have contributed to this page: Dr. Theresa M. Welbourne
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