What is it about?

Watching TV cooking shows can lead to more food waste at home. I explain how and why 1) spending more time watching TV cooking shows and 2) watching more than one cooking show can increase your food waste.

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Why is it important?

Food waste reduction is a global sustainable development target. The rise of TV cooking shows across countries presents a powerful media for educating millions of consumers about food. Yet, whether exposure to TV cooking shows increases or decreases consumer food waste is not clear.


Exposure to TV cooking shows can still cultivate food waste reduction if suitable content is displayed.

Dr Sayed Elhoushy
Queen Mary University of London

Read the Original

This page is a summary of: To taste not to waste: Can exposure to TV cooking shows cultivate food waste reduction?, Journal of Consumer Behaviour, January 2022, Wiley, DOI: 10.1002/cb.2026.
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