What is it about?
Watching TV cooking shows can lead to more food waste at home. I explain how and why 1) spending more time watching TV cooking shows and 2) watching more than one cooking show can increase your food waste.
Photo by Edgar Castrejon on Unsplash
Why is it important?
Food waste reduction is a global sustainable development target. The rise of TV cooking shows across countries presents a powerful media for educating millions of consumers about food. Yet, whether exposure to TV cooking shows increases or decreases consumer food waste is not clear.
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This page is a summary of: To taste not to waste: Can exposure to
cooking shows cultivate food waste reduction?, Journal of Consumer Behaviour, January 2022, Wiley, DOI: 10.1002/cb.2026.
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Effects of exposure to TV cooking shows on food waste reduction intentions
Graphical representation of the direct relationships between TV cooking shows and food waste reduction intentions predictors. Attitudes (ATT), subjective norms (SN), perceived behavioral control (PBC), personal norm (PN), and activism self-identity (ACT)
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