Applying eye tracking and electroencephalography to evaluate the effects of placement disclosures on brand responses

Fu Guo, Guoquan Ye, Vincent G. Duffy, Mingming Li, Yi Ding
  • Journal of Consumer Behaviour, September 2018, Wiley
  • DOI: 10.1002/cb.1736

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http://dx.doi.org/10.1002/cb.1736

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