What is it about?
How non-drinkers could influence decision making of drinkers
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Why is it important?
Our findings show that the non-drinkers can have a positive impact on drinkers decision making. This is particularly important for policy makers and social marketers who want regulate and reduce excessive drinking.
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This page is a summary of: Out-group peer involvement in youth alcohol consumption, Journal of Consumer Behaviour, August 2017, Wiley,
DOI: 10.1002/cb.1673.
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