Consumers' attributions and brand evaluations in product-harm crises: The role of implicit theories of personality

  • Consumers' attributions in product-harm crises
  • Cheng-Yue Yin, Hong-Yan Yu, Patrick Poon
  • Journal of Consumer Behaviour, October 2015, Wiley
  • DOI: 10.1002/cb.1549

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http://dx.doi.org/10.1002/cb.1549

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