The need to belong and self-disclosure in positive word-of-mouth behaviours: The moderating effect of self-brand connection

  • Personality traits in WOM behaviour
  • Maria Sicilia, Elena Delgado-Ballester, Mariola Palazon
  • Journal of Consumer Behaviour, October 2015, Wiley
  • DOI: 10.1002/cb.1533

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http://dx.doi.org/10.1002/cb.1533

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