The use of Web 2.0 technologies in marketing classes: Key drivers of student acceptance

Ben Lowe, Steven D'Alessandro, Hume Winzar, Des Laffey, William Collier
  • Journal of Consumer Behaviour, September 2013, Wiley
  • DOI: 10.1002/cb.1444
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The following have contributed to this page: Dr Ben Lowe and Dr Hume F Winzar