What is it about?
Sustainable entrepreneurs in protected areas face distinctive barriers due to the fragile ecosytems in which they operate. They have to consider community needs, promote/participate in environmental protection and make profit. Strategies they use to do this are unique, and may help inform how to encourage sustainable entrepreneurship in similar sensitive environments.
Photo by Uta Scholl on Unsplash
Why is it important?
Firstly we identify the distinctive barriers faced by sustainable entrepreneurs operating in fragile ecosystems. Secondly, and more importantly, we outline how they overcame these barriers. The sustainable entrepreneurs built different types of legitimacy (e.g trust, networks and organisational design) using actions akin to activism. Our findings show that the legitimacy building actions of the sustainable entrepreneurs were aimed at overcoming the barriers they faced in this context. In addition, it provides evidence that activism actions can also help sustainable entrepreneurship advance.
Read the Original
This page is a summary of: Sustainable entrepreneurship and legitimacy building in protected areas: Overcoming distinctive barriers through activism, Business Strategy and the Environment, May 2022, Wiley, DOI: 10.1002/bse.3118.
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PROWAD LINK project
PROWAD LINK is an Interreg funded project, that aims 'To unlock the potential of nature heritage brands as a driver for jobs and sustainable regional development, this project will engage small and medium-sized enterprises in nature conservation. Innovative tools and strategies will be developed and tested to improve access to nature heritage brands, enhance sustainability efforts and develop innovative marketable offers'.
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