What is it about?
The aim of this paper is to examine the links between developed environmental innovations and the competitiveness of firms. It seeks answers to the question: Are the developed environmental innovations associated with the improved or impaired competitiveness of firms? In addition, it explores how competitive advantage is created along the innovation process. This will be done by comparing the successful and unsuccessful green innovators.
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Why is it important?
This study provides two contributions to academic literature. First, it deepens the existing knowledge of how environmental innovations are associated with competitive advantage. It identifies the types of competitive advantages as well as potential disadvantages along the innovation process. Second, this study demonstrates how the competitive advantage was enhanced along the successful innovation process.
Read the Original
This page is a summary of: Environmental Innovations as a Source of Competitive Advantage or Vice Versa?, Business Strategy and the Environment, February 2013, Wiley, DOI: 10.1002/bse.1742.
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