The role of preconsumption affect in postpurchase evaluation of services

  • Anna Mattila, Jochen Wirtz
  • Psychology and Marketing, July 2000, Wiley
  • DOI: 10.1002/(sici)1520-6793(200007)17:7<587::aid-mar2>;2-3

The authors haven't finished explaining this publication. If you are the author, sign in to claim or explain your work.

Read Publication<587::aid-mar2>;2-3

The following have contributed to this page: Jochen Wirtz