Cognitive dissonance after purchase: A multidimensional scale

Jillian C. Sweeney, Douglas Hausknecht, Geoffrey N. Soutar
  • Psychology and Marketing, May 2000, Wiley
  • DOI: 10.1002/(sici)1520-6793(200005)17:5<369::aid-mar1>3.0.co;2-g

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http://dx.doi.org/10.1002/(sici)1520-6793(200005)17:5<369::aid-mar1>3.0.co;2-g

The following have contributed to this page: Professor Geoffrey N. Soutar