Consumer Behaviour and Technology
The project Competitive Strategies for Customer Experience Management in Omnichannel Commerce (SI4/PJI/2024-00241) is funded by the Community of Madrid through the grant for the promotion and advancement of research and technology transfer at the Universidad Autonoma de Madrid. Principal Investigator (PI): Myriam Quiñones García
2026 Guest lecture - Master in Retail - Universidad de Oviedo
Presentation at Retail Forum 2025 (Madrid) on hyper-transactional retailers vs. hedonic retail experiences, sharing CX strategies, success stories and failures.
Article in RISTI (2019) - Revista Iberica de Sistemas e Tecnologias de Informacao. pp 151-167
ICMarkTech 2020. International Conference Proceedings. Pages 55-67 The Post-COVID-19 Shopping Experience: Thoughts on the Role of Emerging Retail Technologies
Article in Distribución y Consumo vol 158 (2019)
Article DISTRIBUCION Y CONSUMO September 2021
An academic paper published in the International Journal of Consumer Studies
An academic paper pubished in the Journal of Business Economics and Management
Article inthe International Journal of Retail and Distribution Management
An academic paper published in the International Journal of Retail and Distribution Management
