Retail Strategy and Consumer Insights

Resources^{12 total}

• Publication

  Technology: A Strategic Imperative for Retailers

  An academic paper published in the International Journal of Retail and Distribution Management in 2023

• Publication

  Retail technologies that enhance the customer experience: a practitioner-centred approach

  Academic article published in Humanities and Social Sciences Communications in 2023

• Award

  Award ‘Retos de Innovación’ UAM - Ayuntamiento de Alcobendas (Madrid-Spain)

  The first prize in the Urban Retail Challenge went to a project by Professors Mónica Gómez Suárez and Myriam Quiñones (UAM) to boost Alcobendas’ retail activity

• Project

  Análisis del Impacto de las Tecnologías Emergentes en Retail

  An industry-focused project funded by IKN, aimed at delivering research-driven insights tailored to practical challenges in the retail sector.

• Conference paper

  Marketing and Smart Technologies | SpringerLink

  ICMarkTech 2020. International Conference Proceedings. Pages 55-67 The Post-COVID-19 Shopping Experience: Thoughts on the Role of Emerging Retail Technologies

• Publication

  Transformación digital en distribución: Soluciones tecnológicas y estrategias competitivas de las empresas minoristas españolas.

  Article in RISTI (2019) - Revista Iberica de Sistemas e Tecnologias de Informacao. pp 151-167