Build Engagement with Targeted Audience Briefings

You can use the following structure to help write your briefing:

Summary or Key Points: a paragraph that includes an overview of your research and its potential practical application. Avoid jargon and keep your writing clear and concise. Context or Scope of Problem: in this section you should cover importance of the problem and the necessity of practice change or improvement. Practice Alternatives and Evidence: in this section you should provide an overview of the current practice approach and your proposed options. Provide evidence that supports your argument. Practice Recommendations: in this section you can include more detail of the steps to be taken to improve practice. Appendices: you can add further information that supports your argument. Consulted or Recommended Sources: it can be helpful to include links to sources that you have used throughout your brief to guide your practice discussion and recommendations.

An Educator briefing usually follows a standard format:

Summary: a paragraph that includes an overview of the importance of your research and its potential implications for the specific community that needs to be made aware of your findings. Avoid jargon and keep your writing clear and concise. Use key points where possible. Research Overview and Evidence: in this section you should provide a more detailed overview of your research and the evidence to support the statements you are making of relevance to educators. Recommendations: you can use this section if you are making any specific recommendations such as a change in policy or practice. Appendices: you can add further information that supports your argument. Consulted or Recommended Sources: it can be helpful to include links to sources that you have used throughout your brief.

Industry is defined as companies and businesses that produce and sell goods and services. Many universities and other research institutions are increasingly looking to collaborate with industry.

Use the following structure:

Title Summary Key points, findings or recommendations Introduction The body (the main text)

A Policy briefing usually follows a standard format:

Summary: a paragraph that includes an overview of the problem and the proposed policy action. Avoid jargon and keep your writing clear and concise. Context or Scope of Problem: in this section you should cover importance of the problem and the necessity of policy action. Policy Alternatives and Evidence: in this section you should provide an overview of the current policy approach and your proposed options. Provide evidence that supports your argument. Policy Recommendations: in this section you can include more detail of the steps to be taken to address the policy issue. Appendices: you can add further information that supports your argument. Consulted or Recommended Sources: it can be helpful to include links to sources that you have used throughout your brief to guide your policy discussion and recommendations.

Use the following standard press release format:

Location – where you are and where the news is taking place Lead – a paragraph that summarises the most important information about your story Body – more detailed information that builds on the information in your lead paragraph Quotation – this is optional, but a personal statement and/or quote from a high profile stakeholder in your research can add interest to your briefing Boilerplate – information about you, your institution, funder, as relevant Press contact – the name and contact details to use if journalists want to find out more