All Stories

  1. When marketing strategy meets culture: the role of culture in product evaluations

    Article • Journal of the Academy of Marketing Science, March 2017, Springer Science + Business Media

    Dr. Reo Song

  2. The effect of product placements on the evaluation of movies

    Article • European Journal of Marketing, April 2016, Emerald

    Dr. Reo Song

  3. Evolution of Consumer Sentiment Surrounding a Pseudo-Product-Harm Crisis: The Impact of Advertising and News Sentiment

    Article • SSRN Electronic Journal, January 2016, Elsevier

    Dr. Reo Song

  4. Does advertising indicate product quality? Evidence from prelaunch and postlaunch advertising in the movie industry

    Article • Marketing Letters, July 2015, Springer Science + Business Media

    Dr. Reo Song

  5. The Roles of Cultural Elements in International Retailing of Cultural Products: An Application to the Motion Picture Industry

    Article • Journal of Retailing, March 2015, Elsevier

    Dr. Reo Song