All Stories

  1. Risk perceptions in Japanese SMEs: the role of Internet marketing capabilities in firm performance

    Article • Journal of Strategic Marketing, April 2018, Taylor & Francis

    Keith Perks

  2. The influence of interactive, non-interactive, implicit and explicit CSR communication on young adults’ perception of UK supermarkets’ corporate brand image and reputation

    Article • Corporate Communications An International Journal, April 2015, Emerald

    Keith Perks

  3. Identifying the Key Sociocultural Influences on Drinking Behavior in High and Moderate Binge-Drinking Countries and the Public Policy Implications

    Article • Journal of Marketing & Public Policy, March 2014, American Marketing Association (AMA)

    Keith Perks

  4. Communicating responsibility-practicing irresponsibility in CSR advertisements

    Article • Journal of Business Research, October 2013, Elsevier

    Keith Perks

  5. The effect of multi-level factors on MNEs' market entry success in a small emerging market

    Article • Asia Pacific Journal of Marketing and Logistics, January 2013, Emerald

    Keith Perks

  6. CSR advertisements: a legitimacy tool?

    Article • Corporate Communications An International Journal, August 2010, Emerald

    Keith Perks

  7. Cause related marketing: consumers' perceptions and benefits for profit and non-profits organisations

    Article • BAR - Brazilian Administration Review, September 2008, FapUNIFESP (SciELO)

    Keith Perks

  8. Entrepreneurial decision-making in internationalization: Propositions from mid-size firms

    Article • International Business Review, June 2008, Elsevier

    Keith Perks

  9. An exploratory study conceptualising marketing thought in entrepreneurial medium-sized firms in high-tech and conventional industries in France, Germany and Italy

    Article • International Journal of Entrepreneurship and Small Business, January 2008, Inderscience Publishers

    Keith Perks

  10. Influences on strategic management styles among fast growth medium-sized firms in France and Germany

    Article • Strategic Change, January 2006, Wiley

    Keith Perks

  11. The development of a strategic control system for the management of strategic change

    Article • Strategic Change, August 2001, Wiley

    Keith Perks