All Stories

  1. Providing Cardiology Care in Rural Areas Through Visiting Consultant Clinics

    Article • Journal of the American Heart Association, June 2016, Wolters Kluwer Health

    Thomas S Gruca

  2. Ortho VCC

    Article • Journal of Bone and Joint Surgery, May 2016, The Journal of Bone and Joint Surgery, Inc.

    Thomas S Gruca

  3. A meta-analysis of correlations between market share and other brand performance metrics in FMCG markets

    Article • Journal of Business Research, May 2016, Elsevier

    Thomas S Gruca

  4. MP32-20 TAKING THE PROCEDURE TO THE PATIENT: INCREASING ACCESS TO UROLOGIC PROCEDURAL CARE THROUGH OUTREACH

    Article • The Journal of Urology, April 2015, Elsevier

    Thomas S Gruca

  5. MP32-03 TRENDS IN THE DELIVERY OF UROLOGIC PROCEDURAL CARE BY ADVANCED PRACTICE PROVIDERS

    Article • The Journal of Urology, April 2015, Elsevier

    Thomas S Gruca

  6. Improving Access to Urologic Care for Rural Populations Through Outreach Clinics

    Article • Urology, December 2013, Elsevier

    Thomas S Gruca

  7. The Influence of Visiting Consultant Clinics on Measures of Access to Cancer Care: Evidence from the State of Iowa

    Article • Health Services Research, March 2013, Wiley

    Thomas S Gruca

  8. The effects of sensitization and habituation in durable goods markets

    Article • European Journal of Operational Research, July 2011, Elsevier

    Thomas S Gruca

  9. Prediction Markets

    Article • December 2010, Wiley

    Thomas S Gruca

  10. A Bayesian Multi-Level Factor Analytic Model of Consumer Price Sensitivities Across Categories

    Article • Psychometrika, May 2010, Springer Science + Business Media

    Thomas S Gruca

  11. The Effects of Competition on Referral Alliances of Professional Service Firms

    Article • Organization Science, February 2010, INFORMS

    Thomas S Gruca

  12. Cost Stickiness and Core Competency: A Note

    Article • Contemporary Accounting Research, November 2008, Wiley

    Thomas S Gruca

  13. Understanding Competitive and Contagion Effects of Layoff Announcements

    Article • Corporate Reputation Review, March 2008, Nature

    Thomas S Gruca

  14. An empirical study of B2B migration from traditional stores to the Internet

    Article • Journal of Customer Behaviour, March 2007, Westburn Publishers

    Thomas S Gruca

  15. Reducing Adverse Selection Through Customer Relationship Management

    Article • Journal of Marketing, October 2005, American Marketing Association (AMA)

    Thomas S Gruca

  16. Customer Satisfaction, Cash Flow, and Shareholder Value

    Article • Journal of Marketing, July 2005, American Marketing Association (AMA)

    Thomas S Gruca

  17. Customer Satisfaction, Cash Flow, and Shareholder Value

    Article • Journal of Marketing, July 2005, American Marketing Association (AMA)

    Thomas S Gruca

  18. Consensus and Differences of Opinion in Electronic Prediction Markets

    Article • Electronic Markets, February 2005, Taylor & Francis

    Thomas S Gruca

  19. Hospital web sites

    Article • Journal of Business Research, September 2004, Elsevier

    Thomas S Gruca

  20. The influence of pre- and post-purchase service on prices in the online book market

    Article • Journal of Interactive Marketing, January 2004, Elsevier

    Thomas S Gruca

  21. Dueling or the battle royale? The impact of task complexity on the evaluation of entry threat

    Article • Psychology and Marketing, October 2003, Wiley

    Thomas S Gruca

  22. Optimal new product positioning: A genetic algorithm approach

    Article • European Journal of Operational Research, May 2003, Elsevier

    Thomas S Gruca

  23. Managerial assessment of potential entrants: Processes and pitfalls

    Article • International Journal of Research in Marketing, June 2001, Elsevier

    Thomas S Gruca

  24. Marketing mix response to entry in segmented markets

    Article • International Journal of Research in Marketing, June 2001, Elsevier

    Thomas S Gruca

  25. Industrial Pricing: Theory and Managerial Practice

    Article • Marketing Science, August 1999, INFORMS

    Thomas S Gruca

  26. Response to the Comments on “Industrial Pricing: Theory and Managerial Practice”

    Article • Marketing Science, August 1999, INFORMS

    Thomas S Gruca

  27. Mining sales data using a neural network model of market response

    Article • ACM SIGKDD Explorations Newsletter, June 1999, ACM (Association for Computing Machinery)

    Thomas S Gruca

  28. Convergence across alternative methods for forming strategic groups

    Article • Strategic Management Journal, October 1997, Wiley

    Thomas S Gruca

  29. Convergence across alternative methods for forming strategic groups

    Article • Strategic Management Journal, October 1997, Wiley

    Thomas S Gruca

  30. Exploiting synergy for competitive advantage

    Article • Long Range Planning, August 1997, Elsevier

    Thomas S Gruca

  31. Identifying and Comparing Strategic Groups Using Alternative Methods: Method Validation and Group Convergence in a Single Mature Industry

    Article • January 1997, Springer Science + Business Media

    Thomas S Gruca

  32. The Effect of Service Capability on Operating Costs: An Empirical Study of Ontario Hospitals

    Article • Contemporary Accounting Research, March 1996, Wiley

    Thomas S Gruca

  33. A Framework for Entry Deterrence Strategy: The Competitive Environment, Choices, and Consequences

    Article • Journal of Marketing, July 1995, JSTOR

    Thomas S Gruca

  34. NICHER: An approach to identifying defensible product positions

    Article • European Journal of Operational Research, July 1995, Elsevier

    Thomas S Gruca

  35. The Impact of Marketing on Hospital Performance

    Article • Journal of Hospital Marketing, August 1994, Taylor & Francis

    Thomas S Gruca

  36. An Equilibrium Analysis of Defensive Response to Entry Using a Coupled Response Function Model

    Article • Marketing Science, November 1992, INFORMS

    Thomas S Gruca

  37. Department Stores and Detroit:

    Article • Journal of Marketing Channels, June 1992, Taylor & Francis

    Thomas S Gruca

  38. Equilibrium Characteristics of Multinomial Logit Market Share Models

    Article • Journal of Marketing Research, November 1991, JSTOR

    Thomas S Gruca

  39. The Present Value of Future Earnings: Contemporaneous Differentials and the Performance of Dedicated Portfolios

    Article • Journal of Risk & Insurance, September 1990, JSTOR

    Thomas S Gruca

  40. Diffstrat: An analytical procedure for generating optimal new product concepts for a differentiated-type strategy

    Article • European Journal of Operational Research, July 1988, Elsevier

    Thomas S Gruca