All Stories

  1. Impact of Proactive Postsales Service and Cross-Selling Activities on Customer Churn and Service Calls

    Article • Journal of Service Research, November 2019, SAGE Publications

    Jan Becker

  2. The Role of Mere Closeness: How Geographic Proximity Affects Social Influence

    Article • Journal of Marketing, September 2017, SAGE Publications

    Jan Becker

  3. Implications of minimum contract durations on customer retention

    Article • Marketing Letters, April 2014, Springer Science + Business Media

    Jan Becker

  4. Impact of service pricing on referral behaviour

    Article • European Journal of Marketing, July 2013, Emerald

    Jan Becker

  5. Entrepreneurial Marketing in Online-Netzwerken

    Article • Journal of Business Economics, November 2011, Springer Science + Business Media

    Jan Becker

  6. Seeding Strategies for Viral Marketing: An Empirical Comparison

    Article • Journal of Marketing, November 2011, American Marketing Association (AMA)

    Jan Becker, Full Professor Bernd Skiera

  7. The Impact of Network Size and Financial Incentives on Adoption and Participation in New Online Communities

    Article • Journal of Media Economics, August 2010, Taylor & Francis

    Jan Becker

  8. The impact of technological and organizational implementation of CRM on customer acquisition, maintenance, and retention

    Article • International Journal of Research in Marketing, September 2009, Elsevier

    Jan Becker

  9. Shared WiFi-Communities – User Generated Infrastructure: the example of FON

    Article • WIRTSCHAFTSINFORMATIK, December 2008, Springer Science + Business Media

    Jan Becker

  10. Piraterie in Peer-to-Peer-Netzwerken

    Article • January 2008, Springer Science + Business Media

    Jan Becker

  11. Dynamics of Illegal Participation in Peer-to-Peer Networks—Why Do People Illegally Share Media Files?

    Article • Journal of Media Economics, January 2006, Taylor & Francis

    Jan Becker

  12. File Sharing in Peer-to-Peer-Netzwerken

    Article • January 2004, Springer Science + Business Media

    Jan Becker

  13. Das ökonomische kalkül eines anbieters von mediendateien bei filesharing-diensten

    Article • WIRTSCHAFTSINFORMATIK, June 2003, Springer Science + Business Media

    Jan Becker

  14. Deckungsbeitragsorientierte Steuerung Von Targeting-Kampagnen

    Article • SSRN Electronic Journal, Social Science Electronic Publishing

    Jan Becker