All Stories

  1. The more the better? Exploring the effects of reviewer social networks on online reviews

    Article • Journal of Marketing Management, September 2019, Taylor & Francis

    Jurui Zhang

  2. Agglomeration as a Driver of the Volume of Electronic Word of Mouth in the Restaurant Industry

    Article • Journal of Marketing Research, August 2018, American Marketing Association (AMA)

    Jurui Zhang

  3. Social Learning in Networks of Friends versus Strangers

    Article • Marketing Science, July 2015, INFORMS

    Jurui Zhang