All Stories

  1. Internationalization dilemma for Brazilian firms: China vs. the Greater Mercosur region
  2. Privacy concern and online transactions: the impact of internet self-efficacy and internet involvement
  3. Who spends more online? The influence of time, usage variety, and privacy concern on online spending
  4. Can Brazilian firms survive the Chinese challenge?
  5. An empirical note on regionalization and globalization
  6. Niches at the edges: price‐value tradeoff, consumer behavior, and marketing strategy
  7. Globalization, expectations model of economic nationalism, and consumer behavior
  8. Leveraging internal competency and managing environmental uncertainty
  9. Is globalization what it’s cracked up to be? Economic freedom, corruption, and human development
  10. Japanese attitudes toward American business involvement in Japan: an empirical investigation revisited
  11. Digital divide and purchase intention: Why demographic psychology matters
  12. Strategic planning, hypercompetition, and knowledge management
  13. International Catalog Mix Adaptation
  14. Internationalizing Business Curriculum
  15. The Guest Editor's comments
  16. Japanese attitudes toward American business involvement in Japan: an empirical investigation
  17. MANAGING LONG‐TERM POLITICAL RISK IN INTERNATIONAL MARKETS: SOME STRATEGIC INITIATIVES
  18. The influence of retail store environment on brand-related judgments
  19. The guest editor's comments
  20. Foreign direct investments in developing countries: The openness hypothesis and policy implications
  21. Forced withdrawal from a country market: Managing political risk
  22. The influence of socioeconomic and technological factors on direct mail volume in western european economies
  23. Consumers’ attitudes toward direct marketing and purchase intentions
  24. A Framework for Conceptualizing and Measuring the Involvement Construct in Advertising Research
  25. Transfer Pricing Determinants of U.S. Multinationals
  26. The Future US Business Environment with Strategic Marketing Implications for European Exporters
  27. Schematic information processing: Direct marketing and purchase decisions
  28. Direct marketing infrastructure
  29. The Influence of Time on Transactional Use of the Internet