All Stories

  1. Fifty years of the European Journal of Marketing: a bibliometric analysis
  2. An extension of the technology acceptance model for online learning environments
  3. The role of consumers’ attitudes in estimating consumer response to assortment composition
  4. Consumers’ psychological outcomes linked to the use of an online store’s recommendation system
  5. Psychological factors explaining consumer adoption of an e-vendor’s recommender
  6. SEM in business research: Critical issues and practical recommendations