Current affiliation: University of Granada; Open University of CataloniaSubject speciality: Business & ManagementPrimary location: Spain
Published in:European Journal of MarketingPublication date:2013-02-08
Critical issues and practical recommendations
This study aims to conduct an extensive review and empirical analysis of a broad variety of classic and recent controversies and issues related wit...
Published in:Industrial Management & Data SystemsPublication date:2015-03-09
Published in:Internet ResearchPublication date:2015-08-03