All Stories

  1. Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook

    Article • Management Science, January 2018, INFORMS

    Harikesh S Nair

  2. Describes development of a marketing analytics framework at MGM Resorts Intl.

    Article • Marketing Science, July 2017, INFORMS

    Harikesh S Nair, Ranjan Mishra, ANAND ACHARYA

  3. Homogeneous Contracts for Heterogeneous Agents: Aligning Sales Force Composition and Compensation

    Article • Journal of Marketing Research, April 2016, American Marketing Association (AMA)

    Harikesh S Nair

  4. Discrete-Choice Models of Consumer Demand in Marketing

    Article • Marketing Science, November 2011, INFORMS

    Harikesh S Nair, Pradeep Chintagunta