Threshold Effects in Pricing of High-Involvement Services Alexander Larson

Current affiliation: AT&T (retired)
Subject: Economics
Primary location: United States

  • Threshold effects in pricing of high-involvement services

    Published in:Journal of Product & Brand Management
    Publication date:2014-04-14

    What's it about?

    The purpose of this research is to test for price threshold effects in the demand for high-involvement services for small businesses. The authors ...

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