All Stories

  1. Visualizing Marketing

    Article • January 2023, Springer Science + Business Media

    S. Umit Kucuk

  2. Digital Marketing and Digital Marketing Mix

    Article • January 2023, Springer Science + Business Media

    S. Umit Kucuk

  3. Brand bullying: from stressing to expressing

    Article • Qualitative Market Research An International Journal, November 2021, Emerald

    S. Umit Kucuk

  4. Developing a theory of brand hate: Where are we now?

    Article • Strategic Change, January 2021, Wiley

    S. Umit Kucuk

  5. Reverse (brand) anthropomorphism: the case of brand hitlerization

    Article • Journal of Consumer Marketing, June 2020, Emerald

    S. Umit Kucuk

  6. Consumer Voice

    Article • January 2020, Springer Science + Business Media

    S. Umit Kucuk

  7. Consumer Voice

    Article • January 2020, Springer Science + Business Media

    S. Umit Kucuk

  8. Voicesumers

    Article • January 2020, Springer Science + Business Media

    S. Umit Kucuk

  9. Brand Hate

    Article • January 2019, Springer Science + Business Media

    S. Umit Kucuk

  10. Consumer Brand Hate: Steam rolling whatever I see

    Article • Psychology and Marketing, December 2018, Wiley

    S. Umit Kucuk

  11. Macro-level antecedents of consumer brand hate

    Article • Journal of Consumer Marketing, November 2018, Emerald

    S. Umit Kucuk

  12. What Is Brand Hate?

    Article • September 2018, Springer Science + Business Media

    S. Umit Kucuk

  13. Managing Brand Hate

    Article • September 2018, Springer Science + Business Media

    S. Umit Kucuk

  14. Visualizing Marketing

    Article • January 2017, Springer Science + Business Media

    S. Umit Kucuk

  15. Consumerism

    Article • Journal of Consumer Affairs, March 2016, Wiley

    S. Umit Kucuk

  16. Brand Hate

    Article • January 2016, Springer Science + Business Media

    S. Umit Kucuk

  17. What Is Brand Hate?

    Article • January 2016, Springer Science + Business Media

    S. Umit Kucuk

  18. What Is Hate?

    Article • January 2016, Springer Science + Business Media

    S. Umit Kucuk

  19. Exploring the Legality of Consumer Anti-branding Activities in the Digital Age

    Article • Journal of Business Ethics, February 2015, Springer Science + Business Media

    S. Umit Kucuk

  20. A semiotic analysis of consumer-generated antibranding

    Article • Marketing Theory, July 2014, SAGE Publications

    S. Umit Kucuk

  21. Resale Price Maintenance (RPM): The U.S. and E.U. perspectives

    Article • Journal of Retailing and Consumer Services, September 2012, Elsevier

    S. Umit Kucuk

  22. Push-based brand awareness: the role of product availability and in-store merchandising

    Article • The International Review of Retail Distribution and Consumer Research, July 2011, Taylor & Francis

    S. Umit Kucuk

  23. Negative Double Jeopardy revisited: A longitudinal analysis

    Article • Journal of Brand Management, July 2010, Springer Science + Business Media

    S. Umit Kucuk

  24. The role of the Internet on free-riding: An exploratory study of the wallpaper industry

    Article • Journal of Retailing and Consumer Services, July 2010, Elsevier

    S. Umit Kucuk

  25. Anti-branding on the internet

    Article • Journal of Business Research, November 2009, Elsevier

    S. Umit Kucuk

  26. Consumer empowerment model: from unspeakable to undeniable

    Article • Direct Marketing An International Journal, October 2009, Emerald

    S. Umit Kucuk

  27. Can distribution explain double jeopardy patterns?

    Article • International Journal of Retail & Distribution Management, April 2008, Emerald

    S. Umit Kucuk

  28. Economic Confidence and Shopping Costs: An Empirical Analysis in an Emerging Economy

    Article • Journal of Euromarketing, October 2007, IMDA Press

    S. Umit Kucuk

  29. Negative Double Jeopardy: The role of anti-brand sites on the internet

    Article • Journal of Brand Management, June 2007, Springer Science + Business Media

    S. Umit Kucuk

  30. An analysis of consumer power on the Internet

    Article • Technovation, January 2007, Elsevier

    S. Umit Kucuk

  31. Impact of Consumer Confidence on Purchase Behavior in an Emerging Market

    Article • Journal of International Consumer Marketing, December 2005, Taylor & Francis

    S. Umit Kucuk

  32. Reducing the Out-of-Stock Costs in a Developing Retailing Sector

    Article • Journal of International Consumer Marketing, August 2004, Taylor & Francis

    S. Umit Kucuk

  33. The Changing Consumerism with the Internet: A Global Perspective

    Article • Journal of Euromarketing, February 2002, IMDA Press

    S. Umit Kucuk

  34. A Cross Cultural Comparison of Consumers' Acceptance of the Web Marketing Facilities

    Article • Journal of Euromarketing, February 2001, IMDA Press

    S. Umit Kucuk