All Stories

  1. Undergraduate perceptions of the knowledge, skills and competencies required of today’s practicing marketer

    Article • Higher Education Skills and Work-based Learning, August 2017, Emerald

    Stephen Carter

  2. Students-as-customers’ satisfaction, predictive retention with marketing implications

    Article • The International Journal of Educational Management, June 2016, Emerald

    Stephen Carter

  3. Mobile apps usage by Malaysian business undergraduates and postgraduates

    Article • Internet Research, June 2016, Emerald

    Stephen Carter

  4. Comparing UK and Malaysian UG students' development of social and emotional competences

    Article • The International Journal of Educational Management, March 2014, Emerald

    Stephen Carter