All Stories

  1. Knowledge as a Competitive Advantage in Private Security: A Study In a Company in Santa Catarina, Brazil

    Article • Journal of Information Systems and Technology Management, April 2013, TECSI

    EDSON ROBERTO SCHARF

  2. The advertising of corporate social responsibility in a Brazilian bank

    Article • The International Journal of Bank Marketing, January 2013, Emerald

    EDSON ROBERTO SCHARF

  3. Corporate social responsibility to build strong Brazilian bank brand

    Article • The International Journal of Bank Marketing, September 2012, Emerald

    EDSON ROBERTO SCHARF

  4. Value Proposition and Human Capital: strategic marketing practices

    Article • Review of Business Management, June 2012, FECAP Fundacao Escola de Comercio Alvares

    EDSON ROBERTO SCHARF