All Stories

  1. A Study of the Relationship between Social Cognitive Factors and Career Choice Satisfaction in the Technology Career Path: A Gendered Perspective
  2. Determinants of Customers’ Brand Choice and Continuance Intentions with Mobile Data Service Provider: The Role of Past Experience
  3. Marriage for better or for worse? Towards an analytical framework to manage post-merger integration process
  4. Using the Analytical Hierarchy Process Framework to Study Bank Selection Criteria of Students in Institute of Professional Studies in Ghana
  5. Service Quality in the Banking Sector in Ghana
  6. Determinants of Bank Selection: A Study of Undergraduate Students in the University of Ghana
  7. Service Quality Perceptions: A Case of Ugandan Telephony Users
  8. Remedy or cure for service failure?
  9. Interactive (networked) internationalization: the case of Swedish firms
  10. Scandic Hotel Chain in the Baltic – a case of strategic marketing
  11. A coopetition strategy – a study of inter‐firm dynamics between competition and cooperation
  12. An integrated framework for understanding the driving forces behind non‐sequential process of internationalisation among firms
  13. The business culture of a firm applying a customer-intimate philosophy: a conceptual framework
  14. An exploratory study of implementation of customer relationship management strategy