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  1. Exploring the dynamics of bigdata adoption in the Indian food industry with fuzzy analytical hierarchical process

    Article • British Food Journal, March 2024, Emerald

    Dr. Vinod Kumar

  2. Prioritizing dark patterns in the e-commerce industry – an empirical investigation using analytic hierarchy process

    Article • Measuring Business Excellence, January 2024, Emerald

    Dr. Vinod Kumar

  3. Taking flight with food: investigating the determinants of user acceptance toward drone-based food delivery services in India

    Article • British Food Journal, December 2023, Emerald

    Dr. Vinod Kumar

  4. Mobile advertising research: a comprehensive domain mapping analysis of 22 years (2001 – 2022)

    Article • Global Knowledge Memory and Communication, September 2023, Emerald

    Dr. Vinod Kumar

  5. How Much Noise ChatGPT is Making: A Sentiment Analysis Approach

    Article • July 2023, Institute of Electrical & Electronics Engineers (IEEE)

    Dr. Vinod Kumar

  6. A Scientometric Study of Artificial Intelligence in the Health Care Sector

    Article • July 2023, Institute of Electrical & Electronics Engineers (IEEE)

    Dr. Vinod Kumar

  7. Investigating the impact of usage factors on satisfaction and intention to use e-resources

    Article • Performance Measurement and Metrics, December 2022, Emerald

    Dr. Vinod Kumar, Dr. Vandana Mehta

  8. Prioritizing the Components of Online Environment to Assess Customer Experience

    Article • International Journal of E-Business Research, April 2021, IGI Global

    Dr. Vinod Kumar, Dr. Vandana Mehta

  9. APPLICATION OF MULTICRITERIA DECISION ANALYSIS (MCDA) IN THE AREA OF SUSTAINABILITY: A LITERATURE REVIEW

    Article • International Journal of the Analytic Hierarchy Process, December 2020, Creative Decisions Foundation

    Dr. Vinod Kumar

  10. Enhancing Public Engagement for Green Diwali

    Article • International Journal of Social Ecology and Sustainable Development, October 2020, IGI Global

    Dr. Vinod Kumar, Dr. Vandana Mehta

  11. Patanjali Ayurved Limited’s Skin Ailment Advertisement: What Have We Learnt?

    Article • FIIB Business Review, May 2020, SAGE Publications

    Dr. Vinod Kumar, Dr. Vandana Mehta

  12. Why export competitiveness differs within Indian textile industry? Determinants and empirical evidence

    Article • Review of International Business and Strategy, May 2020, Emerald

    Dr. Vinod Kumar

  13. Modeling and classification of enablers of CSR in Indian firms

    Article • Journal of Modelling in Management, April 2019, Emerald

    Dr. Vinod Kumar, Dr Praveen Goyal

  14. Prioritizing CSR barriers in the Indian Service Industry: A Fuzzy AHP Approach

    Article • Scientific Annals of Economics and Business, January 2019, Editura Universitatii Alexandru Ioan Cuza din Iasi

    Dr. Vinod Kumar

  15. Usage pattern of e-resources among management students in Nagpur, Maharashtra (India)

    Article • The Electronic Library, September 2018, Emerald

    Dr. Vinod Kumar, Dr. Vandana Mehta

  16. Understanding the trends of marketing research and its future directions

    Article • The Bottom Line Managing Library Finances, June 2018, Emerald

    Dr. Vinod Kumar

  17. Examining consumer-brand relationships on social media platforms

    Article • Marketing Intelligence & Planning, February 2018, Emerald

    Dr. Vinod Kumar, Shampy Kamboj, Dr Zillur Rahman

  18. Mom I want it: impact of anthropomorphism on pester power among children

    Article • International Journal of Business Innovation and Research, January 2018, Inderscience Publishers

    Dr. Vinod Kumar, Dr. Vandana Mehta

  19. Mom I want it: impact of anthropomorphism on pester power among children

    Article • International Journal of Business Innovation and Research, January 2018, Inderscience Publishers

    Dr. Vinod Kumar

  20. Social media usage and firm performance: the mediating role of social capital

    Article • Social Network Analysis and Mining, October 2017, Springer Science + Business Media

    Dr. Vinod Kumar, Dr Zillur Rahman

  21. Aquaguard-on-the-Go: Purified Water Anywhere Anytime

    Article • South Asian Journal of Business and Management Cases, May 2017, SAGE Publications

    Dr. Vinod Kumar, Dr. Vandana Mehta

  22. Factors affecting usage of e-resources: scale development and validation

    Article • Aslib Journal of Information Management, January 2017, Emerald

    Dr. Vinod Kumar, Dr. Vandana Mehta

  23. Assessing the Influence of Stakeholders on Sustainability Marketing Strategy of Indian Companies

    Article • SAGE Open, September 2016, SAGE Publications

    Dr Zillur Rahman, Dr. Vinod Kumar

  24. Future Group’s new move: Big Bazaar Direct

    Article • Emerald Emerging Markets Case Studies, June 2016, Emerald

    Dr. Vinod Kumar, Dr. Vandana Mehta

  25. Stakeholder identification and classification: a sustainability marketing perspective

    Article • Management Research Review, January 2016, Emerald

    Dr Zillur Rahman, Dr. Vinod Kumar

  26. Zero-B: Introducing Green Innovation in Water Purifiers

    Article • South Asian Journal of Business and Management Cases, December 2015, SAGE Publications

    Dr Zillur Rahman, Dr. Vinod Kumar

  27. Cross sector comparison of sustainability reports of Indian companies: A stakeholder perspective

    Article • Sustainable Production and Consumption, October 2015, Elsevier

    Dr. Vinod Kumar

  28. Maruti Suzuki India Limited: the Celerio

    Article • Emerald Emerging Markets Case Studies, March 2015, Emerald

    Dr. Vinod Kumar

  29. Marketing through Spirituality: A Case of Patanjali Yogpeeth

    Article • Procedia - Social and Behavioral Sciences, May 2014, Elsevier

    Dr Zillur Rahman, Dr. Vinod Kumar

  30. Sustainability Marketing Strategy: An Analysis of Recent Literature

    Article • Global Business Review, November 2013, SAGE Publications

    Dr Zillur Rahman, Dr. Vinod Kumar

  31. Evolution of Sustainability as Marketing Strategy: Beginning of New Era

    Article • Procedia - Social and Behavioral Sciences, January 2012, Elsevier

    Dr Zillur Rahman, Dr Praveen Goyal, Dr. Vinod Kumar