All Stories

  1. The ideal companion: the role of mobile phone attachment in travel purchase intention
  2. Are you technologically prepared for mobile shopping?
  3. Trust and satisfaction: the keys to client loyalty in mobile commerce
  4. The central role of the reputation of country-of-origin firms in developing markets
  5. A Typology of Firms Regarding M-Commerce Adoption
  6. The impact of age in the generation of satisfaction and WOM in mobile shopping
  7. The mediation of trust in country-of-origin effects across countries
  8. El estado del arte de la orientación al mercado en las organizaciones culturales
  9. El papel de la reputación, el boca-oreja, la confianza y la incertidumbre en la contratación de un banco
  10. Emerging Markets Commerce: The Role of Country-of-Origin and Animosity in Purchase Intention
  11. The Role of Country of Origin in the Purchase Intention of Products from Emerging Markets
  12. Online buying perceptions in Spain: can gender make a difference?
  13. El efecto del país de origen en la compra de automóviles importados
  14. The role of country-of-origin, ethnocentrism and animosity in promoting consumer trust. The moderating role of familiarity
  15. A Cross-National Effect of Ethnocentrism on Purchase Intention
  16. A Cross-National Effect of Ethnocentrism on Purchase Intention