All Stories

  1. Interactive, direct and digital marketing

    Article • Journal of Research in Interactive Marketing, March 2014, Emerald

    neil woodcock, Professor Merlin David Stone, Professor Merlin D Stone

  2. Social intelligence in customer engagement

    Article • Journal of Strategic Marketing, August 2013, Taylor & Francis

    neil woodcock, Professor Merlin D Stone

  3. Simple strategies to win and keep customers profitably

    Article • Journal of Database Marketing & Customer Strategy Management, November 2012, Springer Science + Business Media

    neil woodcock, Professor Merlin D Stone

  4. Social CRM as a business strategy

    Article • Journal of Database Marketing & Customer Strategy Management, March 2011, Springer Science + Business Media

    neil woodcock

  5. Customer management in public sector organisations

    Article • Journal of Direct Data and Digital Marketing Practice, July 2008, Springer Science + Business Media

    neil woodcock, Professor Merlin D Stone

  6. Managing the change from marketing planning to customer relationship management

    Article • Long Range Planning, October 1996, Elsevier

    neil woodcock, Professor Merlin D Stone