All Stories

  1. Cross-National Applicability of a Parsimonious Measure of Acculturation to Global Consumer Culture

    Article • Psychological Reports, March 2016, SAGE Publications

    Nitin Gupta

  2. Understanding acculturation of consumer culture in an emerging market

    Article • International Journal of Emerging Markets, January 2013, Emerald

    Nitin Gupta

  3. The impact of globalization on consumer acculturation

    Article • Asia Pacific Journal of Marketing and Logistics, January 2012, Emerald

    Nitin Gupta

  4. Extent of susceptibility to interpersonal influence and price sensitivity among Indian youth: is there a relationship between these two constructs?

    Article • Young Consumers Insight and Ideas for Responsible Marketers, November 2011, Emerald

    Nitin Gupta

  5. Globalization does lead to change in consumer behavior

    Article • Asia Pacific Journal of Marketing and Logistics, June 2011, Emerald

    Nitin Gupta