Current affiliation: Manchester Metropolitan UniversitySubject speciality: Business & ManagementPrimary location: United Kingdom
Published in:Internet ResearchPublication date:2014-04-01
Written from the perspective of UK football clubs, the paper explores how they viewed the challenges and opportunities of social media. Their appro...
Published in:Integrating Social Media into Business Practice, Applications, Management, and ModelsPublication date:Not available
The Issues, Benefits, and Strategies for Brands
Published in:Proceedings of the 15th International Academic MindTrek Conference on Envisioning Future Media Environments - MindTrek '11Publication date:2011-01-01
challenges for UK football clubs
Published in:International Journal of Information ManagementPublication date:2013-10-01
This questionnaire-based study confirms the findings from earlier studies in the pre-smart phone era regarding consumers’ negative attitudes toward...