All Stories

  1. Effects of internal brand knowledge dissemination on the employee

    Article • The International Journal of Bank Marketing, June 2021, Emerald

    Rafael Bravo

  2. BRAND IDENTITY MANAGEMENT AND CORPORATE SOCIAL RESPONSIBILITY: AN ANALYSIS FROM EMPLOYEES’ PERSPECTIVE IN THE BANKING SECTOR

    Article • Journal of Business Economics and Management, April 2017, Vilnius Gediminas Technical University

    Rafael Bravo

  3. Managing brand identity: effects on the employees

    Article • The International Journal of Bank Marketing, February 2017, Emerald

    Rafael Bravo

  4. Corporate identity management and employees’ responses

    Article • Journal of Strategic Marketing, August 2015, Taylor & Francis

    Rafael Bravo

  5. Corporate identity management in the banking sector: effects on employees’ identification, identity attractiveness, and job satisfaction

    Article • Service Business, July 2015, Springer Science + Business Media

    Rafael Bravo

  6. The role of perceived value in vertical brand extensions of luxury and premium brands

    Article • Journal of Marketing Management, January 2015, Taylor & Francis

    Rafael Bravo

  7. Processes and outcomes in student teamwork. An empirical study in a marketing subject

    Article • Studies in Higher Education, June 2014, Taylor & Francis

    Rafael Bravo, Professor Mjose Martin

  8. Assessing a web library program for information literacy learning

    Article • Reference Services Review, November 2013, Emerald

    Rafael Bravo, Professor Mjose Martin

  9. Downscale extensions: Consumer evaluation and feedback effects

    Article • Journal of Business Research, February 2013, Elsevier

    Rafael Bravo

  10. Communicating Spanish banks' identities: the role of websites

    Article • Online Information Review, September 2012, Emerald

    Rafael Bravo, Jorge Matute

  11. Corporate Social Responsibility as a Vehicle to Reveal the Corporate Identity: A Study Focused on the Websites of Spanish Financial Entities

    Article • Journal of Business Ethics, September 2011, Springer Science + Business Media

    Rafael Bravo

  12. The influence of corporate social responsibility and price fairness on customer behaviour: evidence from the financial sector

    Article • Corporate Social Responsibility and Environmental Management, September 2010, Wiley

    Rafael Bravo

  13. Corporate brand image in retail banking: development and validation of a scale

    Article • Service Industries Journal, November 2009, Taylor & Francis

    Rafael Bravo