All Stories

  1. Generating Business Intelligence Through Social Media Analytics: Measuring Brand Personality with Consumer-, Employee-, and Firm-Generated Content

    Article • Journal of Management Information Systems, July 2019, Taylor & Francis

    Yili Hong

  2. Spillover Effects of Financial Incentives on Non-Incentivized User Engagement: Evidence from an Online Knowledge Exchange Platform

    Article • Journal of Management Information Systems, January 2019, Taylor & Francis

    Yili Hong

  3. Role of Monetary Incentives in the Digital and Physical Inter-Border Labor Flows

    Article • Journal of Management Information Systems, July 2018, Taylor & Francis

    Yili Hong

  4. Motivating User-Generated Content with Performance Feedback: Evidence from Randomized Field Experiments

    Article • Management Science, February 2018, INFORMS

    Gordon Burtch, Bin Gu, Yili Hong

  5. The Role of Provision Points in Online Crowdfunding

    Article • Journal of Management Information Systems, January 2018, Taylor & Francis

    Yili Hong, Dr De Liu

  6. The Value of Multidimensional Rating Systems: Evidence from a Natural Experiment and Randomized Experiments

    Article • Management Science, October 2017, INFORMS

    Pei-yu Chen, Yili Hong

  7. On Buyer Selection of Service Providers in Online Outsourcing Platforms for IT Services

    Article • Information Systems Research, April 2017, INFORMS

    Yili Hong, Dr. Paul A. Pavlou

  8. Stimulating Online Reviews by Combining Financial Incentives and Social Norms

    Article • Management Science, March 2017, INFORMS

    Gordon Burtch, Yili Hong

  9. Bid Visibility in Online Labor Markets

    Article • Information Systems Research, March 2016, INFORMS

    Dr. Paul A. Pavlou, Dr Chong Wang, Yili Hong

  10. Product Fit Uncertainty in Online Markets: Nature, Effects, and Antecedents

    Article • Information Systems Research, June 2014, INFORMS

    Dr. Paul A. Pavlou, Yili Hong