Current affiliation: Universidade do PortoSubject speciality: Medicine And Medical SciencesPrimary location: Portugal
Published in:Journal of Brand ManagementPublication date:2012-07-13
Published in:Journal of Customer BehaviourPublication date:2012-04-16
Published in:2011 International Workshop on Pattern Recognition in NeuroImagingPublication date:2011-05-01
Published in:Frontiers in NeurosciencePublication date:2011-01-01
Published in:Journal of Product & Brand ManagementPublication date:2016-04-18
fMRI is used in order to explore differences in brain functioning between national brands and own-labels. National brands are the brands used by th...